YOUR HAIR is YOUR SKIN too

You Wouldn’t Skip Serums or Masks for Your Skin - So Why Do It for Your Hair?

We all know that glowing, healthy skin doesn’t come from using just one product. It’s the result of a consistent routine, cleansers, serums, moisturisers, masks — each playing a role in supporting your skin’s needs.

But when it comes to our hair, most of us still rely on just shampoo and conditioner. We want our hair to grow longer, fall less, look shinier, and feel softer, yet we’re not really giving it the care it deserves.

What we often forget is: your scalp is skin too.

It has pores. It faces buildup. It reacts to pollution and stress. And just like the skin on your face, it needs more than just cleansing — it needs targeted, consistent care.

Your scalp deserves more than being an afterthought. It deserves actives, nourishment, and consistency.

That’s when we developed the RAS Root-ine™ range — a simple two-step ritual that strengthens your roots, nourishes your strands, and restores balance to your scalp.

Step 1: Root-ine™ Hair Growth Serum

Your daily scalp serum — like a face serum, but for your roots.

This lightweight, fast-absorbing serum is designed for daily use on a clean scalp. Powered by Redensyl®, Pea Sprout Extract, Bamboo Stem Cells, and Turmeric, it works deep at the root to:

• Help grow up to 28,200 new hairs in 90 days
• Reduce hair fall and breakage
• Boost hair density and strength
• Support thinning or receding hairlines

It feels nothing like a sticky oil — just a refreshing, targeted treatment that absorbs quickly and supports long-term scalp and hair health.

Step 2: Root-ine™ Hair Elixir

A weekly pre-wash ritual — like a nourishing mask for your strands and scalp.

Infused with 30 potent botanical oils and extracts — including Amla, Rosemary, Jatamansi, Moringa, and Brahmi — the Root-ine™ Hair Elixir is your weekly reset. It helps:

• Repair dry, frizzy, and brittle hair
• Soothe itchy, irritated, or flaky scalp
• Add softness, strength, and shine
• Reduce dandruff and signs of premature greying

Use it once or twice a week before washing your hair. Massage it in, leave for 30–60 minutes (or overnight), and rinse off for noticeably softer, healthier hair.

Note: This is not a heat protectant or styling oil — it’s a treatment oil meant for deep nourishment.

Which Product is Right for You?

If you’re dealing with hair fall, thinning, or a receding hairline, begin with the Root-ine™ Hair Growth Serum. Its activities target the root level to reduce fall and support new growth.

If your concerns include dryness, flakes, or dull, rough hair, start with the Root-ine™ Hair Elixir. It soothes the scalp and revives your strands with deep nourishment.

And if you're looking for a complete routine that supports both scalp and hair health, the best choice is to use the Root-ine™ Duo together. Daily care from the serum, weekly renewal from the elixir — a simple, effective routine for stronger, healthier hair from root to tip.