Eye Care 101: Tips to get rid of dark circles & puffiness

Did you know that the skin around your eyes is thinner than anywhere else on your body? It also lacks fat and tends to have less oil than other regions on your face. These factors make your eye vulnerable to the effects of environmental stressors, like air pollution and chronic UV exposure, and prone to unique age-related skin concerns, like dark circles. 

But, your eyes are the window to your soul. They convey feelings before you even say it in words. They’re the tell tale of your emotions and the first thing you’d notice when you meet someone. It makes it essential to care for your eyes by choosing products formulated specifically for the eye area’s specific qualities. 

Meet Eye Serums! The must-have in your Skincare routine. Eye serums can help address visible signs of aging and hydrate the eye area to keep it looking and feeling its best. But eye serums also boast other benefits that many eye creams do not. Here, we’ll clue you in on why eye serum deserves a spot in your skincare routine and introduce you to our all-new lightweight formula that you can use for smoother, brighter-looking eyes. 

Read on to know more!

What Is an Eye Serum?

Eye serums are lightweight skincare wonders, usually gel or water based, that are made specifically for use around the eye area. They’re designed to help address eye-area skin concerns, such as dark under-eye circles, crow’s feet, or puffiness.

3 Benefits Of Eye Serum

Keep reading to learn about our latest launch and how to use it for smooth, bright and lifted eyes! 

Perk 1: Highly concentrated to target specific concerns

Like face serums, the biggest boon of eye-area serums is that they’re highly concentrated. Their potency, along with their ability to be paired with other Skincare products, means eye serums are highly effective in managing eye-area concerns like puffiness and dark circles.

Perk 2: Eye serums work well under makeup 

Being water- or gel-based, eye serums are non-greasy and easily absorbing. This allows them to be layered with other skincare products or makeup without leaving the skin feeling heavy or slick.

Perk 3: Eye serums are weightless and don’t make your skin greasy in summers

The defining characteristic of a serum is its consistency. Serums are liquidy, while creams are, well, creamy. This fluidity allows eye serums to absorb into the skin easily with a weightless feel. As such, serums are particularly beneficial for all skin types who need skincare products that hydrate without adding weight. They’re also perfect for all weathers and don’t sweat away during scorching heat. 

Meet our latest launch:

Illuminate Brightening & Hydrating Eye Serum

After 1000+ trials, 1.5 years of formulation and 3 surveys, we brought to life a game changing eye serum. It addresses the visible signs of aging around your eyes and boosts glow in every use. 

It’s infused with moisturizing humectants like Hyaluronic Acid and Vitamin C and botanical extracts like Rosehip Oil and Prickly Pear to visibly smoothen and firm the eye area within just one week.* 

With continued use, it helps diminish the appearance of age-related concerns, like under-eye wrinkles and dark circles, and helps visibly restore the eye’s youthful shape. 

You can apply this eye serum morning and night as part of your anti-aging skincare routine for smoother, younger-looking eyes.

Read more about it here.