Careers
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RAS (pronounced ‘ruh-us’ which means essence & happiness in Sanskrit) is transforming the premium beauty and skincare industry in India with its high-quality natural ingredients and potent scientific formulations that are manufactured at the company’s proprietary vertically-integrated research facility & farms in Raipur, Chhattisgarh. Through its products, RAS aims to champion and leverage India’s vast bounty of natural ingredients and rich history of nature-based beauty products. RAS Luxury Oils started out with a simple philosophy - to create a skincare brand that was transparent, pure and responsible.
Positions Available
Job Overview:
- We are seeking a Public Relations Lead to join our team and help us develop and execute effective PR strategies that will enhance our brand reputation and drive business growth.
- The ideal candidate will have a proven track record of securing media coverage and building relationships with key influencers and media outlets.
Responsibilities:
- Develop and execute PR strategies to increase brand awareness and drive sales
- Build and maintain relationships with media outlets, journalists, influencers, and bloggers
- Create press releases, media kits, and other materials to communicate key brand messages and product launches
- Secure media coverage in print, online, and broadcast media outlets
- Organize and manage events, such as product launches and influencer partnerships
- Develop and manage budgets for PR campaigns
- Monitor and analyze media coverage and report on results to internal stakeholders
- Work closely with cross-functional teams, such as Marketing, Creative, and Sales, to ensure consistent brand messaging
- Stay up-to-date with industry trends and identify opportunities for brand partnerships and collaborations
- Handle crisis communications and manage any negative media coverage
Job Overview:
- We are seeking a skilled Graphic Designer cum Video Editor to join our team and help us create visually stunning graphics and videos that align with our brand identity and messaging.
- The ideal candidate will have experience in graphic design, video editing, and animation, as well as a passion for beauty and luxury goods.
Responsibilities:
- Design and produce creative assets for digital and print marketing materials, including website banners, social media posts, email newsletters, brochures, and packaging
- Create engaging video content for social media platforms, website, and other marketing channels
- Collaborate with cross-functional teams to develop innovative marketing campaigns that drive brand awareness and customer engagement
- Develop and maintain the brand's visual identity, ensuring consistency across all channels
- Manage multiple projects simultaneously, from conception to final production
- Stay up-to-date with design trends and best practices, and identify opportunities for continuous improvement
- Use animation and motion graphics to enhance video content and create engaging visual experiences
- Edit and optimize video content for different formats and platforms
- Participate in brainstorming sessions and provide creative input on new projects and campaigns
Job Overview:
- We are seeking a talented Content Writer to join our team and help us develop and execute a content strategy that aligns with our brand identity and messaging.
- The ideal candidate will have experience in content creation, SEO optimization, and a passion for beauty and luxury goods.
Responsibilities:
- Develop and execute a content strategy that supports the brand's marketing objectives
- Create compelling and engaging content for various channels, including blog posts, social media captions, product descriptions, email newsletters, and website copy
- Conduct research to stay up-to-date with industry trends, consumer behavior, and competitor activities
- Collaborate with cross-functional teams, including the Creative and Marketing teams, to ensure consistency in brand messaging and voice
- Optimize content for SEO, including keyword research and implementation
- Develop and maintain a content calendar, and ensure timely delivery of content
- Proofread and edit content for accuracy, grammar, and spelling
- Use analytics to measure content performance and make data-driven decisions to improve engagement and conversion rates
- Participate in brainstorming sessions and provide creative input on new projects and campaigns
Job Overview:
- We are looking for a CRM Specialist with expertise in the Web Engage platform.
- The ideal candidate will be responsible for creating and implementing customer retention strategies and campaigns that drive engagement and increase customer lifetime value.
- The candidate should have a deep understanding of customer journeys and psychology, as well as strong analytical skills to evaluate and represent data.
Responsibilities:
- Develop and execute customer retention strategies and campaigns using the Web Engage platform.
- Analyze customer behavior data and make data-driven recommendations to optimize campaigns.
- Design and implement customer journeys and workflows that improve engagement and increase customer lifetime value.
- Segment and target customers based on Purchase behavior & demographics.
- Evaluate and represent campaign performance data to demonstrate the impact of campaigns on customer behavior and engagement.
- Collaborate with cross-functional teams to deliver exceptional results.
